Why Do People Stick with a Specific Social Networking Site? An Integrated Relationship and Uses Gratification Perspective
نویسندگان
چکیده
Since their inception, social networking sites (SNSs) have experienced exponential growth. While substantial research has been dedicated to users’ initial adoption of SNSs, the fall of MySpace reminds us that the long-term success of SNSs depends on users’ post adoption staying power. Inspired by this, this work-in-progress investigates users’ “stickiness” with a specific SNS. Based on Li et al. (2006)’s Commitment-Trust Model of Website Stickiness (CTM), this paper focuses on the relationships between SNSs and users. To refine CTM in the new context, we further borrow the Uses and Gratifications Theory from the Communication field to propose an integrated model.
منابع مشابه
Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective
To prevent users from switching to competitors, on-line companies in the B2C market are implementing various technologies and investing substantial resources to enhance the “stickiness” of their Web sites. The authors propose that users stick with a Web site through a process of developing a relationship with it. Thus, sticking with a Web site reflects a persistent Web site–user relationship. T...
متن کامل"Facebook Distress": A Model to Investigate Discontinuation of Social Networking Site Use
The study proposes a model to investigate discontinuation of social networking site use based on gratification and distress factors. The model of two contrasting beliefs is founded on Social Exchange Theory (Homans, 1958). The study reviews past research of user motivations to participate in social networking sites, and identifies gratification factors of using the sites, however, uses methods ...
متن کاملUnderstanding the appeal of user-generated media: a uses and gratification perspective
Purpose – User-generated media (UGM) like YouTube, MySpace, and Wikipedia have become tremendously popular over the last few years. The purpose of this paper is to present an analytical framework for explaining the appeal of UGM. Design/methodology/approach – This paper is mainly theoretical due to a relative lack of empirical evidence. After an introduction on the emergence of UGM, this paper ...
متن کاملI ♥ FB: A Q-Methodology Analysis of Why People 'Like' Facebook
Virtuallyseductivequalitiesofidentitysharing,contentgratification,andamplesocialatmosphere havemadeFacebookthemostpopularsocialnetwork,boasting890milliondailyusers(“Facebook ReportsFourthQuarter,”2015;Joinson,2008;Orchardetal.,2014,Reineckeetal.,2014).Online socialnetworkstudieslargelyoverlooktheindividual,limitingtheunderstandingofwhatexactl...
متن کاملApplying the Uses and Gratifications Theory to Compare Higher Education Students’ Motivation for Using Social Networking Sites: Experiences from Iran, Malaysia, United Kingdom, and South Africa
Drawing from the Uses and Gratifications Theory, this study examined the Gratification Sought and the Gratification Obtained from using Social Networking Sites among Iranian, Malaysian, British, and South African higher education students. This comparison allowed to drawing conclusions about how social networking sites fulfill users’ needs with different cultures. Data were collected through a ...
متن کامل